Traditionally, winter is real estate’s quietest season. Focus shifts from work to family and the holidays. The cold weather also plays a factor. It’s hard to get excited about viewing homes in the blistering cold. And, furthermore, adults with children don’t want to move in the heart of the school year. With all that said, people still do successfully sell their homes during the winter season. In fact, it’s the perfect opportunity for you to use staging, the holiday season and the reduced competition to make your home really stand out. Here’s how:

Warm and cozy is the way. Ask anyone what he or she dislikes most about the winter months and they’ll likely say the cold. During the winter months, staging can play a crucial role in getting your home noticed, by making it feel bigger, brighter and warmer – and therefore more appealing – than the others on the market. Turn up the thermostat and light a fire. You may also want to consider displaying photos of what the property looks like in the summer so potential buyers can get a year-round feel for it. 

Keep the walks clean and clear. This should go without saying, but is often something that gets overlooked. First impressions are everything. If potential buyers have to trudge through ankle-deep snow just to get to the door, they likely won’t be impressed. Keep the walkway clean and clear, even when you’re not expecting someone.

Light it up! The winter months tend to be dark and dreary, especially if you have poor lighting. Try to get potential buyers to come and visit during the daylight. Open curtains and shutters and let in as much natural light as possible (but make sure the windows are clean). If daylight viewings aren’t possible, make sure your home is amply lit. Warm lighting will highlight your home’s unique features – use it to your advantage. 

Elegant holiday decorations add seasonal cheer. It’s easy to overdo it during the holiday season, but remember that not everyone has the same taste. Try traditional, more tasteful decorations – coloured ribbons, natural wreaths and scented candles can all add to the ambience of your home. Remember that not everyone celebrates Christmas, but most people embrace the holiday season in some way. Seasonal, but non religious decorations are best. 

Don’t forget the basics. On top of these helpful tips, don’t forget to cover the basics. Keep your home clean and clutter-free. Make sure to complete maintenance and repairs before you open your doors. Tidy the yard and touch up the exterior for increased curb appeal. If one of the rooms needs a fresh coat of paint, don’t skip it. Appearance is even more important during the slower months of winter.

Good luck with the sale of your home and Happy Holidays!